You’ve been working hard on your personal brand, and it’s growing by leaps and bounds every day. You can tell that you’re making progress because people are responding to what you say and creating opportunities just based on your reputation alone. But you know that if you want to really kick things into high gear, you need the help of media publications to spread the word about what you do, especially since there’s no better way to stand out from the crowd than by creating unique content that is of particular interest to journalists and bloggers who specialize in your niche.

#1 Media publications build your authority
Through media publications, you can build your authority, as it will let your audience know you’re an expert in your field. This is huge for building personal brands because it helps cultivate credibility and trust with readers, which leads to successful marketing. Be wary of placing too much importance on self-branding, though: you don’t want to come across as spammy or pushy.

#2 Media publications give you exposure
It’s no secret that personal branding is about marketing yourself and your expertise. The more people you can reach, and by extension, engage with your brand through social media, videos, public speaking events and more, then the more opportunities you have to share your message and grow as a professional. It’s no surprise that many business professionals will also be featured in media publications. This is a great way to open new doors for exposure. Just make sure you choose who you work with wisely!

#3 Media publications show you are an expert
No matter what industry you’re in, people need to know that you are an expert on a particular topic. What better way to show your expertise than by having media publications talk about you? Being covered in news publications positions you as an authority and increases your credibility. This can lead to more speaking opportunities, consulting engagements and more business.

#4 Media publications increase engagement with potential clients
Simply put, when you reach media publications your potential clients notice. You’ll be exposed to new audiences and other media publications will pick up on it. Most of all, reaching out to multiple media publications demonstrates that you know how to conduct effective personal branding as well as marketing yourself. The more opportunities you have to showcase these talents and successes, like a published piece, is more publicity for your brand and can help generate positive feedback from others in your industry.

#5 Media publications increase leads
Customers are 3 times more likely to convert when they’ve been exposed to a brand in a media publication vs. an advertisement. When customers see your name, face, or message in an environment they trust, they feel more confident about purchasing from you. Plus, consumers are 100% more likely to trust content from media publications than ads that seem like typical marketing materials.

#6 Media publications is a way to stand out from the crowd
If you’re working to build your personal brand, getting featured in a media publication can help you stand out from other professionals. When one job seeker gets an interview, it doesn’t necessarily stand out among the hundreds of others who are seeking employment. But when that candidate is mentioned in a national magazine or newspaper, it’s much easier for hiring managers to remember them.