You’ve been working hard on your personal brand, and it’s growing by leaps and bounds every day. You can tell that you’re making progress because people are responding to what you say and creating opportunities just based on your reputation alone. But you know that if you want to really kick things into high gear, you need the help of media publications to spread the word about what you do, especially since there’s no better way to stand out from the crowd than by creating unique content that is of particular interest to journalists and bloggers who specialize in your niche.
#1 Media publications build your authority
Through media publications, you can build your authority, as it will let your audience know you’re an expert in your field. This is huge for building personal brands because it helps cultivate credibility and trust with readers, which leads to successful marketing. Be wary of placing too much importance on self-branding, though: you don’t want to come across as spammy or pushy.
#2 Media publications give you exposure
It’s no secret that personal branding is about marketing yourself and your expertise. The more people you can reach, and by extension, engage with your brand through social media, videos, public speaking events and more, then the more opportunities you have to share your message and grow as a professional. It’s no surprise that many business professionals will also be featured in media publications. This is a great way to open new doors for exposure. Just make sure you choose who you work with wisely!
#3 Media publications show you are an expert
No matter what industry you’re in, people need to know that you are an expert on a particular topic. What better way to show your expertise than by having media publications talk about you? Being covered in news publications positions you as an authority and increases your credibility. This can lead to more speaking opportunities, consulting engagements and more business.
#4 Media publications increase engagement with potential clients
Simply put, when you reach media publications your potential clients notice. You’ll be exposed to new audiences and other media publications will pick up on it. Most of all, reaching out to multiple media publications demonstrates that you know how to conduct effective personal branding as well as marketing yourself. The more opportunities you have to showcase these talents and successes, like a published piece, is more publicity for your brand and can help generate positive feedback from others in your industry.
#5 Media publications increase leads
Customers are 3 times more likely to convert when they’ve been exposed to a brand in a media publication vs. an advertisement. When customers see your name, face, or message in an environment they trust, they feel more confident about purchasing from you. Plus, consumers are 100% more likely to trust content from media publications than ads that seem like typical marketing materials.
#6 Media publications is a way to stand out from the crowd
If you’re working to build your personal brand, getting featured in a media publication can help you stand out from other professionals. When one job seeker gets an interview, it doesn’t necessarily stand out among the hundreds of others who are seeking employment. But when that candidate is mentioned in a national magazine or newspaper, it’s much easier for hiring managers to remember them.
Your business can only benefit if you’re aware of the public relations (PR) opportunities that are out there and take advantage of them. Media publications and PR services aren’t just meant to make your company look good; they actually provide you with substantial benefits, including increased visibility, increased brand awareness, and more sales! In fact, you might be missing out on all these benefits without even realizing it!
You might be surprised to learn how powerful media exposure can be. It doesn’t matter whether you’re a big business or small—good media exposure, even once, is enough to get others interested in what you have to offer. PR helps you reach out to members of your industry, as well as other potential clients who may want your products or services. You never know what they’ll say!
Reach your target audience
There are plenty of benefits to working with public relations firms, and one of them is being able to reach your target audience. Small businesses may not have large advertising budgets, but they can still get their name out there if they work with a public relations firm. The firm will help you make sure your business gets exposure through media publications that are written for your target audience.
Strengthen your brand
Not only do public relations professionals work with media publications to get your company featured, but they’re also there to inform you about what’s working and what isn’t. As your brand grows and changes, public relations agencies can help make sure that you continue to develop a strong identity within your industry.
Tell your story to your readers
At some point in your client acquisition process, you’ll have to get out and tell your story. But telling that story is more than just telling what makes you great. It’s about understanding where and how to reach media publications so they can tell your story as well as their own.
If you’re running a company, then you already know how much hard work it takes to make it succeed. One of your biggest fears is a media crisis or PR nightmare. Your very future and that of your employees may be at stake here. If you’re not taking advantage of today’s technology to mitigate risk and exposure, then what are you waiting for?
Grow with an audience
The power of public relations is in its ability to give you access to more than just media publications, PR services are one-on-one relationships with journalists, bloggers and influencers who drive engagement from your target audience. When you reach out to a journalist or blogger directly, that person feels special — and because they’re incentivized by attention from their audience (who happens to be your customers), they’ll work extra hard for positive coverage.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.